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Advertising on public transport

Public transport vehicles can be considered one of the best advertising channels in Tallinn, as their routes cover the entire administrative area of the city.
The vehicles of Tallinna Linnatranspordi Aktsiaselts (TLT) offer an effective platform for advertising campaigns thanks to the massive number of contacts: We serve more than 142 million passengers a year. This means that interior advertising alone can create, on average, 24,000 potential advertising contacts per month per vehicle!

During peak hours, Tallinna Linnatranspordi Aktsiaselts operates nearly 500 vehicles on Tallinn’s city routes, including 423 buses, 45 trams, and 32 trolleybuses.

There are a total of 75 bus routes in Tallinn, and our buses are used to make approximately 101 million trips per year.

Tallinn has four active tram routes used by around 81 million passengers a year.

The four trolleybus routes in the city are used by close to 32 million passengers a year.

The total length of public transport routes operated by Tallinna Linnatranspordi Aktsiaselts is:

  • for buses: 881.3 km,
  • for trams: 32.7 km,
  • for trolleybuses: 31.1 km.

To summarise:

  • VEHICLE-MOUNTED ADVERTISING REACHES PEOPLE ON ITS OWN.
  • THE NUMBER OF VIEWERS GROWS EVERY DAY.
  • MULTIPLE CONTACTS RESULT IN HIGH IMPACT AND WIDE DISTRIBUTION.
  • INCREASES DESIRE TO BUY.
  • HIGHLY EFFECTIVE.

Advertising on buses, trams, and trolleybuses is a great choice for ads that target consumer groups who use public transport and which need to be disseminated rapidly to a wide audience.

For example:

  • job advertisements,
  • gatherings and cultural events,
  • city information,
  • various products and services.

Advertising stickers in the interior of a public transport vehicle

Interior advertising on public transport is placed where it is the most visible to passengers: above windows, on windows, or on billboards.

Advantages of interior advertising:

extended exposure– the average journey time in Tallinn is 12–18 minutes;
repeated readability– passengers see the advertising texts several times during their journey;
value from repeat exposure– many people travel the same routes repeatedly;
low cost– generally cheaper than any other type of advertising;
wide audiencedue to the changing routes, the advertising medium travels through different areas of the city, which increases the number of contacts;
demographic selectivitypublic transport users generally consist of the same specific social groups.

Advertising stickers on the exterior of a public transport vehicle

Exterior advertising is the most common sub-type of vehicle-mounted advertising, where special advertising stickers are affixed to the exterior of the vehicle and are thus primarily aimed at car users.

The number, location, time of display, etc. of the advertising stickers depends on the nature of the campaign and the wishes of the customer.

Full-coverage advertising on public transport

For drawings of the KT-4 tram with dimensions, click HERE.

Full-coverage advertising and/or exterior advertising stickers on public transport form a separate media channel that can be used to convey both awareness-raising and persuasive advertising messages.

A bus, tram, or trolleybus fully covered with advertising is also suitable for long-term campaigns, and can successfully serve as the cornerstone of a reputation-building campaign.

On-screen advertising

On-screen advertising on public transport is provided by Bestpropaganda OÜ www.publictv.ee.

Advertising on tram and trolleybus overhead line masts

Contact information and ordering

Ads on trolleybuses, general matters related to advertising on public transportLeonid Mikhailov+372 643 4005
Ads on busesAnne-Mari Orntlich+372 643 4038
Ads on tramsHeli Saldre+372 643 4039
Ads on overhead line mastsMait Tuuling+372 517 3121